Amazon Listing Image Checklist — 27-Point Self Audit

1 · Main Image

0/7

Pure white background (RGB 255, 255, 255)

Amazon's #1 suppression trigger. Off-white or gradient = risk.

At least 2000px on the longest side

Enables zoom. Listings without zoom convert measurably worse.

Product fills 85%+ of the frame

Tiny product in a big white square loses the thumbnail war.

Zero text, logos, or badges on the main image

Amazon policy. One "BEST SELLER" badge can get the image suppressed.

Readable at 150px thumbnail size

80% of shoppers never zoom. Shrink it — if it's mush, redesign.

True color, no heavy filters

Color mismatch is a top-3 return reason. What they see must be what arrives.

Stands out against the 5 listings above and below you

Open the search page. If yours blends in, the click goes elsewhere.

2 · Supporting Images & Infographics

0/8

6–7 images total (Amazon allows up to 7)

Listings using all slots consistently outperform 3-image listings.

Image 2 answers "what is it and why should I care"

Benefit-first, not feature-first. Lead with the outcome.

Every feature shown with a real use case

"Stainless steel" is a feature. "Won't rust in the dishwasher for 5 years" is a reason to buy.

At least one lifestyle/in-context shot

Buyers imagine ownership. Scale, setting, and human context sell.

Size/scale communicated visually

Hand, coin, or dimension overlay. "Smaller than expected" reviews kill listings.

Text readable on mobile without zooming

70%+ of Amazon traffic is mobile. Test every image on your phone.

Consistent visual system across all images

Same fonts, colors, icon style. A listing should look designed, not assembled.

Objection-handling image exists

Read your 3-star reviews. Whatever they complain about needs its own image.

3 · A+ Content

0/6

A+ Content published (not just basic description)

Brand-registered sellers without A+ are leaving conversion on the table.

Brand story module tells why you exist

People buy from brands with a point of view, not logo slides.

Comparison chart vs competitors (or your own lineup)

Keeps shoppers on YOUR page instead of clicking back to search.

5+ modules covering the full story

Thin A+ (2 modules) reads as an afterthought. Go deep or don't bother.

Designed mobile-first

A+ modules stack vertically on mobile. Wide desktop layouts break.

No tiny text in module images

If it needs zooming on desktop, it's unreadable on mobile.

4 · Technical & Compliance

0/6

sRGB color profile on all images

Wrong profiles shift colors between devices. Returns follow.

No "before/after" claims without proof

Amazon flags unsubstantiated transformation claims.

No competitor trademarks or logos anywhere

Even in comparison charts — name them, don't show their marks.

Alt text filled with keywords (Seller Central)

Free SEO most sellers ignore. Describe each image with search terms.

Video present (30–90 seconds)

Listings with video hold attention longer and convert higher.

Reviewed on a real phone, not just desktop

The final QA step. If you haven't seen it on mobile, you haven't seen it.

Scored under 20? Let's fix it.

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