My Services and Pricing, Explained Honestly

I get asked about price in almost every first message, and I understand why. You want to know if you can afford good design before you fall in love with a portfolio. So here is the honest version, the one I wish every designer would give you: I do not sell fixed packages, because fixed packages pretend every product is the same job, and they are not. A single simple product with three clean images is a different week of work from a product range that needs a storefront, a full A+ page, and retail packaging with print files. Charging both sellers the same price would be unfair to one of them, and it would force me to cut corners on the bigger job. Scope based pricing is the fair way, and it is the only way I can stand behind the work.

That does not mean vague pricing. It means the price follows a checklist you can see, and you approve the scope before I start. In this post I will walk through the five services I actually offer, what changes the scope in each one, what I need from you to quote accurately, and how to compare quotes without getting burned. I will also tell you plainly what I will not do, because a designer who says yes to everything is a designer who will disappoint you on something.

What I actually do, and what I do not

The bottom line is simple: I offer five services, and I do them well, because they are the services my portfolio proves. If your job falls outside these five, I would rather tell you that now than learn on your budget.

The five are Amazon Listing Images, Amazon A+ Content, Amazon Storefront Design, Packaging Design, and Brand and Apparel Graphics. Listing images are the search and gallery images that sell the product on the detail page. A+ Content is the rich section below the bullets for brand registered sellers, built from modules that explain benefits, compare products, and tell the brand story. Storefront Design is your brand shop inside Amazon, organized so a shopper who likes one product can find the rest. Packaging Design covers the physical box, label, or pouch, with print ready files your printer can actually use. Brand and Apparel Graphics covers the wider brand look, from logos and color systems to apparel artwork that has to survive printing on fabric, not just looking good on a screen.

What I do not offer matters too. I do not run your ads, I do not manage your account, and I do not write your full listing copy as a standalone service. Those are real skills, and other people do them better than I do. When a designer bundles everything, you usually get a thin version of each thing. I would rather give you deep design work in five areas than shallow work in fifteen.

What changes the price in listing images

The bottom line is that image count and complexity drive the quote, not the product category alone. A set of seven images is not automatically twice the work of a set of three, because the first image, the hero, carries the hardest thinking, but every extra slot still needs a concept, a layout, and a round of checking.

Here is what I ask about before I quote. How many slots do you want filled, and do you need the full seven or a tighter set? Do you have usable photography, or do we need to build scenes from renders and stock style assets? How many benefits need explaining, and how technical are they? A product with one clear benefit is fast to explain. A product with five benefits, a size chart, and a comparison needs a careful sequence so the shopper is not hit with everything at once. Do you need lifestyle scenes, and how many? Lifestyle work takes longer than clean studio style infographics, because the scene has to look real, with believable light, believable props, and a believable human context.

Phone readability is part of that scope, not an extra, because mobile devices generated 59 percent of all ecommerce sales globally in 2025, according to research summarized by DontPayFull, so images that only work on desktop cost you the majority audience. Revisions matter as well. A normal job includes a defined revision round, and I will tell you how many rounds are included before we start. Extra rounds, new concepts after approval, and rush turnaround all add scope, and I will price them openly instead of silently absorbing them and resenting the job. If you want to learn how to brief this kind of work well, my guide on how to brief a listing image designer will save us both a round of back and forth.

What changes the price in A+ Content and storefronts

The bottom line is that module count, brand story needs, and catalog size set the scope for A+ and storefront work. A single product A+ page is a contained job. A storefront that has to organize twenty products into a shop a human can browse is a different job entirely.

For A+ Content, I look at how many modules the page needs, whether you need a brand story section, whether a comparison chart is involved, and whether the copy is supplied or needs shaping from your notes. Brand registered sellers get the most from A+, and Amazon reports that Basic A+ Content can increase sales by up to 8 percent, with well implemented Premium A+ Content up to 20 percent, according to Amazon's own published figures summarized by LandingCube. Those are benchmarks, not promises, and I will never promise you a percentage. What I can promise is a page built around the questions your shoppers actually ask, in an order that answers them before they leave.

For storefronts, the questions are different. How many products, how many categories, do you need custom banners, and does the shop need to work for a launch, a seasonal push, or an always on brand home? A storefront that only looks pretty and has no shopping logic is decoration. A storefront that guides a shopper from a bestseller to a bundle to a related product is a sales tool. My post on how to design a storefront that sells explains the logic I use, and it is worth reading before you ask for a quote, because it will help you ask for the right thing.

What changes the price in packaging and brand graphics

The bottom line is that structure, print requirements, and variation count drive packaging and brand work more than the size of the logo on the front. A simple label is not the same job as a folding carton with a dieline, a hang tab, and three size variants.

For packaging, I ask about the structure first. Is it a box, a pouch, a tube, a label on an existing container, or something custom? Do you have a dieline from your printer, or do we need to build to a standard structure? How many sizes or flavors share the design, and how different is each variant? A range with shared artwork and swapped flavor panels is efficient. A range where every variant is a new design is really several jobs. Print finish matters too, because foil, embossing, and spot colors need careful files, and a file that looks perfect on screen but fails at print is not a finished job. If you are choosing between structures, my guide on folding carton versus rigid box is a good starting point.

Packaging scope deserves the same care, because research summarized by PackagingSeller cites an Ipsos finding that 72 percent of consumers say packaging design influences their purchasing decisions. For brand and apparel graphics, the scope follows the deliverables. A logo alone is one job. A logo plus a color and type system plus templates you can reuse is a system, and it costs more because it saves you money later. Apparel work has its own constraints, because artwork for embroidery or screen printing has stitch counts, color limits, and minimum sizes that screen design does not. I price that honestly, and I will tell you when a beautiful idea will not survive production, before you pay for it.

How to compare quotes without getting burned

The bottom line is that the cheapest quote is often the most expensive job, because it usually hides the scope you actually need. Compare quotes line by line, not by the total alone.

Ask every designer the same questions. How many images, modules, or variants are included? How many revision rounds? Are source files included, or only exports? Who supplies photography, copy, and brand assets, and what happens if they arrive late? What is the turnaround, and what counts as a rush? Is print file setup included for packaging, or is that extra? A quote that answers all of that clearly is worth more than a lower number that answers none of it. I wrote a longer buyer focused guide on how to choose an Amazon listing designer, and the checklist there applies just as well to packaging and brand work.

Watch for two red flags. The first is a designer who quotes without asking about your product, your images, or your goals. That quote is a guess, and guesses get revised upward later. The second is a designer who promises results, rankings, or sales numbers as part of the design fee. Design can raise conversion, and the Amazon A+ figures above show why, but no honest designer can promise your sales, because price, reviews, ads, and stock all matter too. If someone promises it, they are selling you comfort, not design.

How my quoting process works

The bottom line is that you get a clear scope and a clear quote before any paid work starts, and the free audit comes first so we both know what is actually broken. I do not want you paying for a full redesign when two images are the problem, and I do not want to start a job blind.

It works like this. You reach out through the contact section and tell me what you sell and what you think needs work. I look at your current listing, storefront, or packaging and give you a free audit, which names the specific issues in order of impact, not a generic report. From that audit we agree a scope: exactly what will be delivered, how many revision rounds are included, what files you will receive, and what turnaround to expect. Only then do I quote. If the audit shows you do not need me yet, I will say so, and tell you what to fix first. That honesty costs me short term work sometimes, and it is the reason sellers come back when they are ready.

As Amazon's own leadership principle puts it, "Leaders start with the customer and work backwards." I try to run quoting the same way, starting from what your shopper needs to see, then working back to the scope that delivers it, instead of starting from a price list and forcing your product into it. If you are still weighing a designer against an agency, an honest freelance versus agency comparison may help you decide which model fits your stage.

For background on each service, start with my Amazon listing images hub, which covers the gallery system behind most quotes. If you want a straight answer on scope and price for your product, start with the free audit. Contact me for a free audit and a clear quote, and tell me what you sell, what you have already, and what is not working. I will reply with specifics, not a sales script.